FinFloww

FinFloww

2/20/2025, 9:52:34 AM

What do you use more?

FinFloww

2/24/2025, 7:31:58 AM

*Indians are crazy for foreign liquor, and love to shit on ‘desi daaru’* *But foreigners are picking premium Indian whiskies like Indri over their own!* *The Crazy Part? Premium whiskey exports from India DOUBLED over 2023-24, to $6.3 million!* *Here’s why this is happening:* India was never really known for its whiskey, despite the drink being popular in India for more than 50 years. So what changed all of a sudden that’s left foreigners craving Indian whiskey? India is the world’s largest whiskey market by volume. But for a long time, Indians had a pretty basic relationship with whiskey. The drink was popular simply because it was stronger than the alternatives, and offered the best way to get a ‘sastaa high’. Plus, India has long had loose standards as to what liquors count as whiskies, unlike other countries. So most Indian “whiskies” wouldn’t even count as whiskies abroad! However, the Indian whiskey landscape changed dramatically with the introduction of the first Indian-made single malt whiskey: Amrut Indian Single Malt. After testing the waters in Europe and receiving a favourable reception there, its makers brought it to India in 2010. This inspired several other Indian distillers to start producing single malts that could compete with the best whiskies in the world. So the next 10-odd years saw a flurry of Indian single malts hit the market: - Paul John Single Malt Whisky in 2013 - Rampur Single Malt Whiskey in 2016, and - Indri-Trini, which came out in 2021. And while critics were initially quite skeptical towards Indian single malts, most of them soon conceded that they deserved a place on whiskey lovers’ shelves. And over the last few years, Indian single malts have proved their mettle by winning several prestigious global awards. But awards ≠ revenue. That’s why it’s especially noteworthy that the global demand for premium Indian whiskey has also shot up over the last few years. Over Jan-Jun 2024, the value of premium whiskey exports was $6.3 million: double the value for the same period in 2023! So why exactly are Indian single malts such a hit globally? The first reason is obviously taste. Premium Indian whiskies have a distinct taste profile thanks to: The raw material used The production processes involved, and India’s climate Many Indian single malts use native 6-row barley, which results in a different flavour than foreign single malts that use 2-row barley. But most importantly, India’s hot and dry climate means that whiskies can be aged up to 3 times faster! Quicker aging means it’s cheaper to produce sumptuously tasty whiskies. A 3-year-aged Rampur could taste just as rich as a much more expensive 10-year-aged Scotch! The second reason is their smart branding and marketing. Remember how Air India used to be associated with royalty and prestige? Indian single malt makers are similarly making clever use of Indian motifs to suggest pedigree and exoticness. But there’s another, underappreciated reason for the growth of Indian single malts abroad: The influence of NRIs. You see, even though Indians abroad are extremely wealthy, almost nobody associates India with sophistication. Think about it: if you were an NRI, your fancy car would be Italian, your fancy watch would be Swiss, and until recently, your fancy liquor would be Scottish. Now, NRIs often subconsciously put white people’s approval on a pedestal. At the same time, they resent the apathy or hostility they may face due to their culture. That’s why many NRIs feel a strong desire to “prove” their “worth” by getting the admiration of their Western peers. But NRIs can’t use cultural exports like Yoga to do this, as they’re too intangible. But now, with premium Indian whiskies, NRIs finally have a tangible example of Indian sophistication to flaunt at parties or gift to their friends and colleagues. *If you liked this read, share it with your family & friends and ask them to join our WhatsApp channel:* https://whatsapp.com/channel/0029Va8oTAJ30LKGTk7lRh2Z

FinFloww

2/25/2025, 2:47:30 PM

Without any bias, which two teams are making it to the finals of the Champions Trophy this time?

FinFloww

2/17/2025, 7:40:52 AM

*Indian girls don’t want to get married!* *And the reason is not fear of pregnancy or their freedom being taken away* *— It is Indian men.* *The Crazy Part? 81% Indian women feel more at ease staying unmarried & living alone* *Here's why this is happening:* You see, marriage has changed radically in the last few decades. Earlier parents wanted their daughter to get married not just for companionship. If you look at the evolutionary neurological “need” for marriage, you’ll see that at its core, it was a way to ensure the woman’s survival. But as human societies evolved, the meaning of survival changed. Earlier protection from physical harm was the main reason. Now, the same thing has translated into financial protection. Nothing changed fundamentally for centuries, just changed its forms. What really bought a fundamental shift is — Indian women started earning enough to ensure their own financial survival. Once the most important basis for marriage was eliminated, their priorities changed. Now, they don’t need a provider; they need a partner who shares the same values and vision. And it’s not like the Indian man isn’t changing with the times too. You’d find most modern Indian men being very secure and extremely supportive of their wives for working outside of home. Meaning, on the face of it, Indian men also seem to be buying into this idea. This in true in theory, but the data shows another story. According to the National Statistical Office's Time Use Survey (2019), Indian men who work outside of home spend an average of 38 minutes per day on household work, while Indian women who work outside of home also spend approximately 3.5 hrs/day on household chores. Modern Indian families are a weird mix of traditional and modern lifestyles, where women working outside of home is loved, but that in turn increases their load at home. The modern way of living is so convenient for the Indian man where their wives are willingly sharing their financial load, but there’s also the traditional remains of them not being obligated to share the load at home. What happens is ultimately, you have a child, responsibilities increase and if the man is not willing to help at all, the only choice you have is to give up your work. That’s what scares the new generation girls who don’t want to get married because they have their own dreams in life, and marriage isn’t seen as a partnership, but more as a restriction. *If you liked this read, share it with your family & friends and ask them to join our WhatsApp channel:* https://whatsapp.com/channel/0029Va8oTAJ30LKGTk7lRh2Z

FinFloww

2/16/2025, 8:42:47 AM

Same reason: https://www.instagram.com/reel/C71XlLFSu2q/?igsh=MWNoMmlnZm50ZGJodA==

FinFloww

2/15/2025, 6:58:31 AM

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FinFloww

2/14/2025, 7:07:07 AM

A single hospital bill can put a serious strain on your finances. That’s why having reliable health insurance is crucial. But what if your insurance doesn’t come through when you need it the most? Make sure your family’s future is financially secure. Join us to learn how the right health insurance can give you peace of mind when it matters most! Only *55* slots remaining: https://bit.ly/3CUFBZB

FinFloww

2/13/2025, 1:41:49 PM

*Insurance Made Simple with Ditto is back!!!* We are organising an EXCLUSIVE webinar on one of the most important financial topics— HEALTH INSURANCE.  *What all will be there in this webinar?*🏳️ ✔️ Why Considering Health Insurance Early Can Save You Lakhs! ✔️ Is Your Family Truly Covered? The Must-Have Health Insurance Features ​✔️ 4 Costly Health Insurance Mistakes to Avoid ​✔️ Avoid 6 Common Claim Rejection Mistakes! ​✔️ Discover if your Corporate Health Plan Alone is Sufficient … and much more! It'll save 10+ hours of policy research and simplify the basics of financial protection for young Indians with Health Insurance and answer all your questions. We're having *Parth Puranik* over from the team at *Ditto Insurance* who is a Life Insurance Expert there and has advices over 10,000 customers in protecting their wealth and investments through Insurance. So you are in safe hands!  💫 ​​You also get a chance to participate in a live Q&A session to get answers to all of your burning questions from Parth! *REGISTER NOW! Only 100 slots LEFT:*🏁 https://bit.ly/3CUFBZB *Perks for joining early:* Ditto will be opening 10 special slots with their best advisors only for FinFloww’s community members.

FinFloww

2/11/2025, 6:38:15 AM

Do you think India is a happy country? We think the World Happiness Report is not an accurate measure of happiness. Watch this to know why India is, even through all of its problems, an extremely happy country. Also subscribe to FinFloww’s YouTube Channel: https://youtube.com/shorts/DBJRQKcA56U?si=uhoCPfzv5FJWOaLe