ETBrandEquity

Martin Sorrell is razor sharp, can reel off stats from the back of his palm and he can catch you completely off-guard. Last week, we had the privilege to interview Sir Martin Sorrell yet again, on the eve of his landmark 80th birthday (He was born on St Valentine’s Day). In the course of the interview, there were some googlies bowled at him (mischief, as he labelled them). There were some bouncers sent his way (frustration, as he called them out). Needless to say, he didn’t duck for cover and hit it all over the park. Read the full interview here. https://brandequity.economictimes.indiatimes.com/news/media/group-m-is-worth-more-on-its-own-than-the-whole-of-wpp-martin-sorrell/118403002?

https://brandequity.economictimes.indiatimes.com/news/marketing/the-beta-way-to-market/117664661

DeepSeek-R1, launched last week, is 20 to 50 times more affordable to use than OpenAI's o1 model, depending on the task, according to a post on DeepSeek's official WeChat account. Read more at: https://brandequity.economictimes.indiatimes.com/news/digital/openai-chief-altman-says-deepseeks-r1-model-impressive/117623415?utm_source=latest_news&utm_medium=homepage

Despite economic challenges, the demand for premium products such as groceries, spirits, clothing, and shoes remains strong in cities. Companies like Hindustan Unilever and Diageo India report continued growth in the premium segment. Higher-income consumers are driving this trend, with spending on international vacations and weddings also reflecting resilience. Read more at: https://brandequity.economictimes.indiatimes.com/news/marketing/rise-of-the-premium-league-consumers-embrace-luxury-choices-despite-price-hikes/117597156?utm_source=latest_news&utm_medium=homepage