Guest Guru - Empowering Your Growth!

Guest Guru - Empowering Your Growth!

1/31/2025, 8:03:40 AM

How often does a training program make it to the newspapers? Well here is one.! Truly happy to have trained the next set of managers at BEST MONEY GOLD! 🙌🏼😊

Guest Guru - Empowering Your Growth!

2/6/2025, 5:59:17 AM

This week on M.A.D Series: Are You Targeting the Right Customer? One of the most common mistakes I see(within my clients) in marketing is, many businesses actually fail to identify "who" are their true customers. Many assume the "customer" is simply the one who pays, but in reality, it’s a much more complex relationship. Let’s break it down with a simple framework: USER – BUYER – PAYER – INFLUENCER Each role plays a unique part in the decision-making process. Let’s explore with some real-world examples: Toys: The user is a child, the buyer and payer are the parents, but the real influencer? That kid next door flaunting the latest toy! Example: KinderJoy - Their marketing connects with kids (users) even though parents are the ones actually paying. Perfumes: You might be the one purchasing, using, and paying for it, but if the person next to you gives you a weird look, you might rethink your choice! Example: AXE - Their ads focus less on the user and more on how others (influencers) react to the scent. Cooking Oil: The whole family consumes it, and while you may pay for it, if your cook or partner dislikes it, mealtime could get tricky! Example: GoldWinner and MR.GOLD oil- Their ads specifically target housewives, knowing they are the key influencers. Why Does This Matter? Many businesses waste time and money marketing to the wrong audience, wondering why their campaigns flop. Understanding this framework helps you: 1)Choose the right marketing channels 2)Target key decision-makers 3)Boost conversion rates and customer satisfaction Are you focusing only on the payer while ignoring the influencer? Well now you know whom to target..! Happy Marketing..! 😊🙏🏽

Guest Guru - Empowering Your Growth!

2/11/2025, 6:24:05 AM

https://www.linkedin.com/posts/sree-vatsan_learninganddevelopment-learning-training-activity-7294963820223987716-irTW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAs9A5wBYUhkY91ms6BOQ6dDPKAPICc1KJo

Guest Guru - Empowering Your Growth!

2/13/2025, 1:45:09 PM

Dear All, I am pleased to share that 40 students from Bharathidasan Institute of Management (BIM), one of India's premier management institutes, are seeking internship opportunities in Marketing, Finance, Operations, Human Resources, and Digital Business Analytics. The students will be available for a 3-month period (8 to 12 weeks duration) from 01.04.2025 to 30.06.2025 for internship in both online and offline modes. For further details, please contact: Student Coordinator: Dr. Sunantha S P Member - Placement Committee Ph: 8778909468 Email: [email protected] Faculty Coordinator: Dr. Satyanarayana Rentala Associate Professor - Marketing Email: [email protected]

Guest Guru - Empowering Your Growth!

2/14/2025, 6:29:02 AM

This week on M.A.D Series: Why do we keep buying the same brand without thinking? The 5W + 1H of Habitual Buying Behavior..! Ever wondered why you pick the same shampoo, biscuit, or toothpaste every time without even looking at alternatives? That’s habitual buying behavior in action! Let’s break it down with the 5W + 1H approach and a real-life example - Meera Shampoo. What is Habitual Buying Behavior? It’s when customers repeatedly buy a product out of habit, without much thought or comparison. It usually happens with everyday products like shampoo, soap, or tea. Example: In South India, many households instinctively pick Meera Shampoo because they’ve been using it for years. Why Do People Follow Habitual Buying? Because it’s convenient and trust-based. When something works well and is always available, we stick with it instead of exploring new options. Example: Meera Shampoo positioned itself as herbal and natural, earning trust from people who prefer traditional hair care. Who Does It Impact the Most? Consumers who buy daily-use products without actively searching for alternatives—this includes families, working professionals, and even rural consumers who rely on familiarity. Example: Many mothers buy Meera Shampoo for their children just because their mothers did the same. It’s passed down like a tradition! Where Does It Happen? It happens in supermarkets, local stores, and even online shopping. Customers tend to pick what they recognize first. Example: When you walk into a shop in Tamil Nadu, Meera Shampoo is always easily visible near other hair care products, reinforcing the habit. When Does It Work Best? When a brand creates a strong emotional connection and makes the product a daily habit. It also works when the product is affordable and available everywhere. Example: Meera consistently advertised with the tagline "Nalla irukkanum na Meera use pannunga" (For good hair, use Meera), making it a household mantra. How Can Brands Create This Habit? Be consistent in product quality and messaging Build emotional trust (tradition, nostalgia, or values) Ensure widespread availability so customers don’t think twice Use subtle marketing reinforcements (taglines, packaging, word of mouth) Example: Meera used TV ad with iconic slogan "வெள்ளிக்கிழமை மங்களம் தங்க...!" "Stay auspicious on Friday...!" It wasn’t just about shampoo - it was about cultural identity. Final Thought Brands that become part of daily life don’t need to fight for attention. They win because people buy out of habit, not decision. Happy marketing..! 😊🙏🏽

Guest Guru - Empowering Your Growth!

2/24/2025, 7:10:57 AM

Entrepreneurship is more than just a career, it’s an emotion! Mentoring young entrepreneurs is a delicate responsibility. A weak idea pushed too far can lead to fear of failure, while a great idea dismissed too soon can kill potential before it even starts. That’s why the right education, guidance, and mentorship are so important! Had the amazing opportunity to be a Master Trainer at the Kochi IDE Bootcamp, hosted by Jai Bharath College of Management and Engineering Technology - one of 12 bootcamps happening across India and train 250+ students! Grateful to be part of this initiative led by AICTE, the Ministry of Education, and Wadhwani Foundation, shaping the future of India's entrepreneurs. The energy, passion, and innovation from these young minds were simply inspiring! Can’t wait to see where their journeys take them next. https://www.linkedin.com/posts/sree-vatsan_entrepreneurship-mentorship-innovation-activity-7299678033169260544-5Sp-?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAs9A5wBYUhkY91ms6BOQ6dDPKAPICc1KJo