Chair of Marketing OVGU

Chair of Marketing OVGU

6/12/2025, 4:11:50 PM

This week, we had special chocolate for our master students in Sensory Marketing & Product Innovation — both literally and academically. Dr. Frauke Kühn, who graduated successfully from OVGU and is an expert in the field, joined the class as a guest speaker. Frauke currently works at isi sensory futures, one of the leading agencies in sensory market research and innovation. During her session, Frauke enlightened students on the most recent trends in the personal care and food/beverage products industries. She also offered valuable guidance on building a career in international market research after graduation. Her presentation sparked curiosity and enthusiasm among students, who were eager to delve deeper into the subject. If you're still exploring your options for a Master's degree, we encourage you to consider the Faculty of Economics and Management’s international or German-language programs (https://www.fww.ovgu.de/fww/en/Teaching/BEFORE+YOUR+STUDIES/Our+Master+Degree+Programs.html). These programs provide a strong foundation in quantitative market research and offer specialized knowledge in Sensory Marketing through the Chair of Marketing. And if you're looking to enhance your products through sensory insights, be sure to explore the innovative services offered by isi (https://isi-insights.com/en/what-we-do/). Thank you, Frauke, for doing this service to your alma mater.