*Making Sweet Impressions: Beryl’s Recipe for OOH Success* By leveraging bold, colourful and clean visuals, Beryl’s campaign placed its premium chocolate range at the heart of the creative execution. The uncluttered design, complemented by the brand’s signature fonts and colours, created an appealing balance of familiarity and freshness. Rich-coloured backdrops amplified the visual appeal, ensuring the products stood out against the urban backdrop. Strategic placement in high-traffic locations added another layer of impact, capturing the attention of drivers, commuters and pedestrians alike. The use of well-lit setups ensured the campaign’s presence remained strong even at night, a crucial factor for maintaining consistent visibility. A well-executed OOH campaign doesn’t just advertise — it builds trust and inspires delight. Beryl’s deliciously unforgettable campaign is a shining example of how thoughtfully designed outdoor advertising can truly deliver indulgence and leave a lasting mark. #bigtree #outofhome #oohadvertising #creativecampaigns #branding