7 Hooks for Your Upwork Proposal The first 2 sentences in the Upwork proposal are crucial to get the client's attention. Here are 7 hooks that can bring more eyes your way: 1st HOOK—Show Excitement: John, Hi! While viewing your job details, it really resonated with me. It's because I've worked on the exact projects for the past 5 years, and I can start this job immediately. 2nd HOOK—Offer Discount: Mary, Hello! I just read your job posting, and I'd like to make you an offer. I'm pretty new to Upwork and looking to land a few clients. Feel free to check my portfolio "Link.". Also, note that I'll do the job for a 20% discount in exchange for a review from you. 3rd HOOK—Be Friendly: Hi Adam! I see that you need some help with "Anything he/she wants.". I can take some of the load off of you as I have spare time on my hands and am willing to help. 4th HOOK—Past Experience: Hey Thomas! I'm interested in this job. Because I just did a similar job a few days ago. Here's the link—"..." I am available at any time for a quick chat. 5th HOOK—Talk About Client: Hi Cindy! Congratulations on starting your online business. I've helped solopreneurs such as yourself increase revenue by 10x with my proven strategies in email marketing. Here are the past results of my clients. Link—"..." 6th HOOK—Free Sample: Hey Mark, I see you are looking for a "copywriter/developer/editor.". Feel free to check my FREE samples for this niche. I can create content in one business day specifically for your purpose. Let me know if this works. 7th HOOK—Ask Questions: Hey Tina! I just read your job description, and I've got a couple of questions: "1. Ask a question... 2. Ask questions." Do you have any go-to hooks you're using when pitching Upwork services?