When Alexandre Mattiussi launched Ami in 2011 after working in the menswear studios of Dior and Givenchy, his brand hinged on making clothes that he and his friends would wear — and it still does. Yet to hear him talk about his steadily growing fashion house today, which boasts 80 stores in the world and employs roughly 750 people, is to understand that he wants his clothes to become his expanding clientele’s best friends. During a preview of his fall 2025 collection, he singled out many pieces that will probably end up in his closet, including a black nylon parka with a shearling hood, a checkered wool coat, and some wide-leg black trousers. More than ever, the designer seems insistent on building out chic, elegant wardrobes for men and women, relying less than ever on logos and resisting anything that smacks of fashion razzmatazz. 🔗: https://wwd.com/runway/mens-fall-2025/paris/ami/review/