*Idea of the Week* When you’ve been around for more than 200 years, it’s likely you’ve reinvented yourself more than once. Our latest Idea of the Week has done just that and is undergoing the process once more, but has made some missteps along the way. Failed projects mean investors are downbeat but they’re overlooking the self-help strategies and growing parts of the business. It won’t be long before investors of all stripes start to take notice, writes Alex Hamer Read our Idea of the Week: *https://on.ft.com/4hDgRUs*