*Have you got ‘food noise’? It’s the new buzzword* Until around 2021 “food noise” was simply the sound of somebody scratching about in a box of popcorn in the cinema. Or perhaps the sizzle of bacon rashers in a pan. But with the advent of weight-loss drugs such as semaglutide (it was originally licensed in 2017 as the diabetes drug Ozempic and then again, at a higher dosage, as the weight-loss drug Wegovy, in 2021), food noise became widely recognised as the enemy — the constant chatter about food in the mind, the internal voice of constant craving, which these drugs, fans claim, silence. This is now the basis of the multibillion-dollar weight-loss drug industry. The Danish manufacturer of Wegovy, Novo Nordisk, is now valued at more than half a trillion US dollars, more than the rest of Denmark’s economy combined. That is a lot of money for cancelling a noise in the head Read the full story here: https://www.thetimes.com/life-style/health-fitness/article/food-noise-cravings-ozempic-diet-9709p2m7t