Scentials, the D2C wellness brand founded by Mahesh Bhupathi and Jinesh Mehta, is raising ₹34.62 crore ($4 million) from Indus Way Emerging Market Fund and TIW Private Equity. The funding includes issuing 89,200 CCPS worth ₹16.03 crore. Established in 2018, Scentials develops its own beauty and wellness products and co-branded lines with celebrities like Virat Kohli, Lara Dutta, and Salman Khan.