6️⃣ *Great content connects because it addresses the reader’s needs or feelings.* AI might analyze data about an audience, but it can’t truly empathize with them. *Empathy makes your content more relevant and relatable.* It’s a skill – fueled by curiosity about people and good listening. Some writers even interview members of their target audience to inform their tone and content. This level of audience attunement is hard for AI to mimic, and it will set your work apart.