Marketing, and Public Relations have become a buzzword in today’s business world. However, with the advent of new technologies, and the ever-changing dynamics of business, these two fields have become more complex. Still, since today’s business’s strategies are increasingly integrating communication, customer experience, and revenue generation, this implies that Marketing, and Public Relations must work side-by-side. That said, let us talk about Marketing, and Public Relations. We will also be discussing about how both these fields co-exist, and some good Public Relations examples, and campaigns. Let’s dive in! First, let’s start with defining what Public Relations, and Marketing are. Public Relations, commonly abbreviated as PR, is a communication strategy that aims at building, strengthening, and maintaining mutually beneficial relationships while also maintaining a favorable public reputation, and image by a business, organization, or even a person. Marketing, on the other hand, is a business strategy that includes all the activities a company undertakes to promote its brand, goods, or services, and also to promote sales, and increase revenue. Various types of marketing include email marketing, content marketing, affiliate marketing, social media marketing, etc. So, what’s the difference between Public Relations, and Marketing? And how do they work together? Let’s find out. Public Relations is focused on maintaining a positive image or reputation, and relationships with other entities, while marketing is the set of all those activities that are focused on promoting, and selling a specific product or service. As discussed earlier, Marketing generally consists of elements, and strategies like promotion, advertising, and marketing research to increase sales, and revenue. Public Relations is aimed at reputation, and brand image management through earned media coverage or other communication strategies. Now, even though these two fields are different, the truth is that they co-exist, and are intertwined. They co-exist in the sense that you cannot manage Public Relations without using a few marketing tactics, and vice versa. Both these fields complement each other because of certain closely-knit aspects that occur here. The focus of marketing is on building your brand. PR, on the other hand, is about building a reputation. So with PR, you are driven by reputation, and your reputation as an organization is very much your reality. You see, your reality is what others say about you. Whereas, when you look at marketing, it is what you say about yourselves. https://www.bridgingpointsmedia.com/best-public-relations-examples/