The Artificial Intelligence AI revolution that’s been happening in the last decade has swept the business world by storm. Businesses are looking for ways to take advantage of AI and machine learning services to improve their profits left and right. With most companies replacing a sizable portion of their customer service staff to employ AI chatbots, it’s only a matter of time before AI is present in every facet of company workings. With this new industrial revolution on its way, how will the presence of AI affect the world of digital advertising? Social media posts, especially on ones like Twitter where you can take advantage of hashtags, are prime ground for AI marketing as well. This is because AI is great at tracking moment-to-moment trends and adjusting for them. There’s no doubt that AI, with its capacity of tracking consumer behavior, timing, and its ability to quickly adapt has a place in any online advertiser’s toolkit. https://www.bridgingpointsmedia.com/ai-is-transforming-digital-advertising/