The government has released draft guidelines for e-commerce platforms to ensure self-governance and protect consumers from fraudulent practices. These guidelines outline principles for pre-transaction verification, contract formation transparency, post-transaction support, neutral operations, and data protection, aiming to enhance consumer trust in digital shopping. Read more at: https://retail.economictimes.indiatimes.com/news/e-commerce/govt-issues-draft-rules-to-make-e-commerce-more-accountable-seeks-comments-by-feb-15/117442839?ag=wappchnl&utm_source=wappchnl