Liverpool have announced their financial figures for the 2023/24 campaign – a season where Liverpool did not receive Champions League revenue. Media revenue -£38 million (£204 million) Matchday revenue +£22 million (£102 million) Commercial revenue +£36 million (£308 million) Administrative costs +£38 million (£600 million) Overall revenue +£20 million (£614 million) Loss before tax – £57 million There were a number of commercial Successes: Four new global partnerships were established with UPS, Google Pixel, Peloton, and Orion Innovation. Existing partnerships with Kodansha and Carlsberg were extended. Retail operations hit record revenues across seven global locations, including a new store in Dublin. E-commerce saw significant growth, with the official LFC Store app being downloaded over a million times and accounting for nearly 20% of online sales.