In 2017, the most consumed household food was coffee. In 2024, it was meat. That doesn’t just mean many Americans are eating more animal protein than ever. It means there are downstream effects in other products—including how our dish soap is formulated. Today, Dawn is introducing a new product called Dawn Powersuds. It has twice the suds of the old Dawn, with bubbles that promise to “stay white longer” and dishes that rinse more easily. The more interesting point is that the formulation is the direct response to cultural practices around diet that have become obsessed with protein. Learn more: https://bit.ly/42XfYCh