🇮🇳🏏🇵🇰The Unmatched Business of India-Pakistan Cricket Matches Cricket is more than just a game in the subcontinent—it's a massive money-making machine. The financial stakes of India-Pakistan matches are incredibly high. • Huge Financial Impact: According to Cricbuzz, Pakistan Cricket Board (PCB) risked losing $65 million in hosting fees if the ICC Champions Trophy was moved elsewhere. This is Pakistan's first time hosting a global ICC event since co-hosting the 1996 ODI World Cup. • Skyrocketing Ad Rates: Advertisers are rushing to book slots for the high-voltage India-Pakistan match in Dubai, with 10-second ad rates hitting ₹50 lakh—twice the cost of ads for other matches (as per ET). • Big Draw for Advertisers: “India-Pakistan matches can break advertiser hesitation and budget limits,” says Sam Balsara, chairman of Madison World. • Record-Breaking Ads in 2023: During the 2023 ODI Cricket World Cup in India, a 10-second ad slot cost ₹30 lakh, according to Bloomberg. • Billions in Revenue: Over the last 20 years, India-Pakistan matches have generated $1.3 billion, as per FICCI. • Tickets Sold Out Instantly: The ICC Champions Trophy 2025 India-Pakistan match saw a ticket-buying frenzy. Over 1.5 lakh fans queued online, only to find premium categories like Dirham 2,000 Platinum and Dirham 5,000 Grand Lounge sold out in minutes.