*Lumio debuts in India, backed by former Xiaomi and Flipkart executives* * Flipkart, has introduced Lumio, a smart TV brand focused on delivering a premium viewing experience. The brand aims to address the gaps in the rapidly evolving smart TV segment with innovative features and strong industry partnerships. * According to Lumio, despite over 100 brands in the space, many consumers still rely on generic searches, indicating a lack of strong brand loyalty. * Lumio is collaborating with Google TV to provide access to over 400,000 movies and shows across 10,000+ apps. * The brand will officially unveil its smart TV lineup in March 2025, promising features tailored to Indian consumers’ real needs.