At the 1970 World Cup Puma offered Pelé a $120,000 ($1M adjusted for inflation) endorsement deal. 💰 They requested him to tie his laces before kick-off so the boots were caught on camera. Before the final, Pele asked officials for a moment to tie his shoes before the game commenced. The whole world watched him tie his Puma boots. 🌍 His influence increased their boot sales by 300% giving Puma a record financial year. 📈