Key insights from a engaging panel discussion on *The Role of Media in Advancing EPR Awareness*: 🔹 *Dr. Ayub Macharia* , NEMA's Director of Environmental Enforcement: “EPR comes in to close the loop, and the law is there to support good practices.” His remarks highlighted the crucial role of policy and regulation in promoting sustainable waste management. 🔹 *Jacob Nyongesa* , Senior Officer, Research Planning and Strategy Media Council of Kenya (MCK): “We must consider our audiences and tailor-make our messages, ensuring accessibility through the right media channels and language,” highlighting the importance of audience-centric communication that resonates with diverse publics. 🔹 *Lynet Otieno* , Media Expert and Member of the Kenya Editors Guild: “There is a need for more in-depth reporting on waste management initiatives,” emphasizing the importance of specialized journalism in environmental reporting. 🔹 *Robi Ochieng,* Media Expert and Member of the Association of Media Women in Kenya (AMWIK): “We need to consider simplicity in reporting our stories,” advocating for simplicity in information dissemination to make it engaging to the public. Through informed storytelling, the media has the power to raise awareness and encourage responsible practices.