" *The media offers a great mouthpiece to break down the complex narrative around EPR and environmental stewardship and convey it to diverse audiences* ,” remarked KEPRO CEO James Odongo during the recent KEPRO Media Breakfast Workshop. He emphasized that # *EPR* is designed to accelerate Kenya’s shift toward a circular economy and stressed the media’s power in raising awareness and encouraging social behavior change. The media remains an instrumental tool universally in shaping public awareness, influencing behavior, and mobilizing collective action. Click the video to watch more insights from the event! https://www.youtube.com/watch?v=_oKDcKWfS9I