The Spanish hotel chain Soho Boutique Hotels is betting on Morocco as a strategic destination for its international expansion. As part of its growth plan, the group aims to open two new hotels in Morocco every year, targeting key cities and tourist hubs to strengthen its presence in the market. With an annual investment of 30 million euros (over 300 million dirhams) projected through 2030, Soho Boutique Hotels seeks to tap into Morocco’s booming tourism sector and establish itself as a major player in the hospitality industry. @MorocCÔnnected