Stage number 1 *Prepare for failure.* What no-one would want to hear as they are getting into business. We get into business thinking success, success and more success. The thought of failure paralyses us to taking no action at all. It makes us wanna stay in our comfort zones and never try. *Have you started your 2025 business/side hustle?* Are you past stage one according to *Personal Branding Golden Rules?*