Meta’s AI May Not Be as Good for Ad Growth as Investors Think • Ad executives say high cost of Meta ads could limit market share gains • Advertisers complain returns on Meta advertising are not improving • Ad industry’s views contrast with investor optimism about Meta’s ad growth - However, over the next 5 years, analysts think Meta's ad revenue growth will outpace that of social media advertising overall. https://www.theinformation.com/articles/metas-ai-may-not-be-as-good-for-ad-growth-as-investors-think?rc=tasqia