Amit Dhokai, Alum of Batch 2010, Assistant Vice President - Sales, Tribeca Developers, delivered a masterclass on Luxury Marketing - An Art of Storytelling to the second-year Marketing students at K J Somaiya Institute of Management. This session was facilitated by Dr Monica Khanna and it explored the differences between luxury and premium goods, the role of storytelling in luxury branding and how brands build sustainable competitive advantages. Amit shared real-world insights from his experience in Real Estate, FMCG and Luxury Brands like Lodha Group, LVMH and United Spirits Ltd. The masterclass concluded with discussions on emerging trends in luxury marketing and strategies for long-term brand equity. This insightful session enhanced the understanding of the students on luxury marketing dynamics and its application in global markets.