K J Somaiya Institute of Management congratulates Muskaan Sinha (MBA Core, 2023-25) and Irfan Saikia (MBA HCM, 2023-25) for their outstanding performance as Winners at Advertere: The Advertisement & Marketing Challenge, hosted by S.P. Jain Institute of Management & Research, Mumbai. The team navigated multiple rounds that tested their creativity and strategic thinking, from brainstorming innovative product ideas to crafting compelling advertisements. Each stage pushed them to refine their messaging, develop impactful campaigns and deliver a powerful pitch integrating storytelling with market viability. For their strategy, they combined creative storytelling with strong market relevance, ensuring that their advertising solutions resonated with consumers. Their journey was a testament to innovative thinking, collaboration and the ability to craft compelling brand narratives.