K J Somaiya Institute of Management recently hosted the webinar ‘Meet the Editors: Master the Art of Publishing in Top Journals,’ organised by the Center of Excellence for Consumer & Market Studies in Emerging Economies. The session featured distinguished speakers ⁠Dr Weng Marc Lim, Associate Editor, Journal of Business Research and Dr George S. Spais, Senior Associate Editor, Journal of Consumer Behaviour, with Dr Rashmi Jain, Associate Professor - Marketing & International Business, K J Somaiya Institute of Management moderating the discussion. Dr Weng focused on strategies for publishing in top journals, emphasising structured research, diverse samples and clear communication. He also highlighted the importance of originality, the role of AI tools, and the value of theories in strengthening research. Dr George discussed the critical link between publication success and career progression, stressing metrics like citations and H-index. He addressed systemic barriers for young scholars and advocated for clear, jargon-free writing and ethical research practices to enhance accessibility and credibility. Both speakers provided practical advice for improving research quality and navigating the academic publishing landscape.