𝐊𝐄𝐍𝐘𝐀’𝐒 𝐓𝐎𝐔𝐑𝐈𝐒𝐌 𝐑𝐄𝐏𝐎𝐑𝐓 📢 Tourism is a cornerstone of Kenya’s economy, and today, I am pleased to unveil the 2024 𝘛𝘰𝘶𝘳𝘪𝘴𝘮 𝘚𝘦𝘤𝘵𝘰𝘳 𝘗𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘙𝘦𝘱𝘰𝘳𝘵 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘊𝘭𝘪𝘮𝘢𝘵𝘦 𝘊𝘩𝘢𝘯𝘨𝘦 𝘢𝘯𝘥 𝘛𝘰𝘶𝘳𝘪𝘴𝘮 𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘙𝘦𝘱𝘰𝘳𝘵. These provide a critical assessment of our sector’s growth, achievements and strategic direction. In 2024, Kenya’s tourism sector reached historic milestones. Our total visitor numbers stood at 7.5 million as we welcomed 2.4 million international visitors. This reflects a 14.6% growth from 2023, with inbound tourism earnings surging to Ksh. 452.2 billion. These figures reaffirm our ambitious goal of 5 million international visitors and 10 million domestic tourists by 2027.