Branding feels like a luxury—until you realize that not branding is costing you way more. ❌ No clear identity? Customers forget you. ❌ No consistent messaging? People don’t trust you. ❌ No emotional connection? They buy from someone else. Branding isn’t just about looking good—it’s about making people feel something about you. And when people feel connected, they choose you. So yeah, branding costs money. But not having a brand? That costs opportunity.