
History Of Zimbabwe Myths & Truths Villaedge
February 14, 2025 at 08:18 AM
🇿🇼 *The Untold Story Behind Air Zimbabwe’s Iconic Ad* 🇿🇼
In the 1980s, Canadian band Refugee recorded Sunrise in Zimbabwe at Steve Roskilly’s Shed Studios in Harare. Capturing the spirit of a new nation, the song had all the makings of a perfect tourism anthem.
🎥 Ralph Stutchbury added stunning visuals, and Steve pitched it to the Zimbabwe Tourism Board—but they turned it down.
📢 Enter Michael Hogg’s advertising agency, which saw the song’s potential and used it in what became one of the most famous Air Zimbabwe adverts of all time.
🔗 *How different would Zimbabwe’s tourism brand have been if the Tourism Board had embraced the song?* 🤔
🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼
🇿🇼 *History of Zimbabwe Myths & Truths Villaedge* 🇿🇼
https://chat.whatsapp.com/Hb01mf4Q7O5JaeeWmdiD6b
*#zimhistoryunfiltered #decolonisehistory #mythsvstruths*
*Question power. Always. ✊🏾*
Follow @RozviVillaedge on X for more ... https://x.com/RozviVillaedge?t=Xct-Uwpjjykv368RICAH_g&s=09
🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼🇿🇼