*Bollywood's Fantasy of Control Is Failing Everyone* "_Each movie represents both a creative leap of faith and a multi-crore financial investment. This dual nature creates a central tension: how do you respond to uncertainty when nobody really knows what works?_ _For years, the industry believed it had the answer: stars, spectacle, scale. The formula was meant to reduce uncertainty, to ensure audiences would turn up. Instead, it has made failure more expensive than ever._" https://www.theplankmag.com/bolly-control-fantasy