𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐔𝐩𝐰𝐨𝐫𝐤 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐓𝐢𝐭𝐥𝐞 𝐂𝐚𝐧 𝐌𝐚𝐤𝐞 𝐎𝐫 𝐁𝐫𝐞𝐚𝐤 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐩𝐨𝐬𝐚𝐥 𝐼 𝑘𝑛𝑜𝑤 𝑡ℎ𝑒𝑠𝑒 𝑎𝑟𝑒 𝑣𝑒𝑟𝑦 𝑠𝑚𝑎𝑙𝑙, 𝑚𝑖𝑛𝑜𝑟 𝑑𝑒𝑡𝑎𝑖𝑙𝑠, 𝑎𝑛𝑑 𝑚𝑜𝑠𝑡 𝑜𝑓 𝑢𝑠 𝑑𝑜𝑛’𝑡 𝑟𝑒𝑎𝑙𝑙𝑦 𝑏𝑜𝑡ℎ𝑒𝑟 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒𝑚. 𝐵𝑢𝑡 𝑡𝑟𝑦 𝑏𝑒𝑖𝑛𝑔 𝑎 𝑐𝑙𝑖𝑒𝑛𝑡 𝑜𝑛𝑐𝑒, 𝑎𝑛𝑑 𝑜𝑏𝑠𝑒𝑟𝑣𝑒 𝑦𝑜𝑢𝑟𝑠𝑒𝑙𝑓—ℎ𝑜𝑤 𝑎𝑛𝑑 𝑤ℎ𝑎𝑡 𝑡ℎ𝑖𝑛𝑔𝑠 𝑦𝑜𝑢 𝑙𝑜𝑜𝑘 𝑎𝑡 𝑏𝑒𝑓𝑜𝑟𝑒 ℎ𝑖𝑟𝑖𝑛𝑔 𝑠𝑜𝑚𝑒𝑜𝑛𝑒. We, freelancers, face two common issues on Upwork: 1. We craft a personalized proposal for a job, but our proposal is not viewed, and the client also doesn't hire anyone for the job. Now, that's absolutely fine and a very normal thing. Not every client hires, and their hiring decision is not in our control. When something is not in your control, don't stress over it. 2. We craft a personalized proposal for a job, but our proposal is not viewed. However, the client hires someone else. Ouch! Now, that hurts. The client should have at least viewed our proposal, especially when there weren’t too many proposals on the job (5-10), but they still didn’t. And that's a problem. Was it because someone boosted a proposal? Maybe. If their proposal was better than yours and addressed the client’s problem, then fine. But if there were only a few proposals, the client should have at least viewed yours, yet they didn’t bother. 𝐒𝐨, 𝐰𝐡𝐚𝐭 𝐜𝐨𝐮𝐥𝐝 𝐛𝐞 𝐭𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧? It could be your 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐭𝐢𝐭𝐥𝐞, which appears before your proposal. Clients read proposals from left to right. Let's say a job is about creating 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐭𝐡𝐮𝐦𝐛𝐧𝐚𝐢𝐥𝐬, but your profile title doesn’t mention it. What are the chances of the client scrolling further to the right to read your proposal? You can check the screenshot attached of two proposals. Which one would you want to spend your time on? The top one that mentions something about YouTube thumbnails or the bottom one? Hence, your profile title becomes very important when sending proposals. The more closely it matches the job title the client has added, the better your chances of getting your proposal opened.