Difference Between Google Ads and Meta Ads *1. Advertising Platform & Intent* - *Google Ads:* Targets people actively searching for a product/service. (Intent-based marketing) - *Meta Ads (Facebook & Instagram):* Targets people based on interests, behaviors, and demographics. (Interest-based marketing) *2. Ad Placement* - *Google Ads:* Appears in search results, YouTube, websites, and apps. - *Meta Ads:* Appears in Facebook and Instagram feeds, stories, Messenger, and Audience Network. *3. Targeting Method* - *Google Ads:* Uses keywords, search intent, and audience data. - *Meta Ads:* Uses detailed demographics, interests, behaviors, and custom/lookalike audiences. *4. Ad Formats* - *Google Ads:* Search ads (text), Display ads (banners), YouTube video ads, Shopping ads. - *Meta Ads:* Image ads, carousel ads, video ads, story ads, lead forms. *5. Cost Structure* - *Google Ads:* Pay-per-click (PPC), cost per impression (CPM), cost per action (CPA). - *Meta Ads:* Cost per click (CPC), cost per impression (CPM), cost per lead/conversion. *6. Best Use Cases* - *Google Ads:* Best for immediate intent—when users are actively searching. (E.g., “Buy running shoes near me”) - *Meta Ads:* Best for brand awareness, engagement, and impulse purchases. (E.g., “Luxury shoes trending this season”)