
RisingIndia
February 6, 2025 at 01:44 PM
55% of consumers prefer brands with strong CSR commitments. But Are You Communicating Them Effectively?
📢 Effective Communication in CSR: Engaging Stakeholders 🌍💬
CSR isn’t just about impact—it’s about how well you communicate it. A Nielsen study found that 55% of consumers are willing to pay more for products from socially responsible companies. But how can businesses ensure stakeholders truly understand and value their CSR efforts?
🔑 Key Strategies for Effective CSR Communication:
✅ Know Your Audience → Tailor messaging for consumers, employees, and investors
✅ Embrace Transparency → Be open about successes and challenges
✅ Use Storytelling → Connect through real human impact stories
✅ Leverage Digital Platforms → Use social media, websites, and interactive reports
✅ Encourage Two-Way Engagement → Create forums for stakeholder input
🏆 CSR Leaders Setting the Standard:
Nike: “Move to Zero” campaign drives sustainability through purpose-driven storytelling
Infosys: Transparent sustainability reports appeal to investors & stakeholders
TATA Group: Engages communities through powerful transformation stories
💡 BharatCSR helps businesses master the art of CSR communication—turning impact into influence.
https://bharatcsr.org/effective-communication-in-csr-engaging-stakeholders
Li: https://www.linkedin.com/posts/bharatcsr_effective-communication-in-csr-engaging-activity-7293108664767250432-r9-_
IG: https://www.instagram.com/p/DFu4TEDoXf7
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