
The Arc
February 16, 2025 at 12:00 PM
🚨 *Sirona founders are prepping to get their company & team back!*
Deep Bajaj and Mohit Bajaj are in the final stages of repurchasing the women’s wellness brand they cofounded from the Good Glamm Group.
The unicorn completed the acquisition of Sirona for Rs 450 crore in an all-cash deal in October 2024. The deal is now pegged at Rs 160-180 crore.
This is the second high-profile instance of founders moving to reclaim their company after a strategic sale.
Earlier, the founders of consumer durables startup Lifelong got the venture back from brand aggregator Thrasio after the latter failed to uphold the deal terms because of cash flow constraints.
The entrepreneurs behind Trase Footwear, a smaller brand, also bought back their company from Upscalio.
Details: https://bit.ly/42SfEEO