Africa is a continent of diverse languages, traditions, and ways of doing business. What thrives in Nairobi might not work in Lagos. What’s second nature to the Maasai might be foreign to the Ndebele. The best entrepreneurs don’t just build solutions; they build solutions that fit. Understanding cultural context is the difference between a business that thrives and one that struggles to take off. If you’re building for impact, you need to build with the people, not just for them. Read more about why cultural awareness is a game-changer for startups: https://startinev.com/beyond-the-business-model-the-role-of-cultural-context-in-entrepreneurial-success/ #entrepreneurship #innovation #startups