In an effort to standardise government websites and digital platforms, the Ministry of Electronics and Information Technology  launched the Digital Brand Identity Manual (DBIM) in New Delhi today. Visual identities are one of the essential components of a consistent digital identity that are defined by the DBIM. In addition to verbal identities like brand voice, message frameworks, and taglines, these identities include logos, colour schemes, typography, and images. The whole user experience in service delivery is intended to be improved, as well as citizen participation.