A normal announcement about signature infrastructure development has transformed into a viral Internet meme along with a dance challenge which now reigns across Kenyan social media. Members of social media groups on TikTok as well as Instagram and Twitter released humorous and creative content about the planned Elwak-Modogashe transport infrastructure network for Kenya's northern areas. https://vumanews.com/rutos-road-to-laughter-how-kenyans-turned-elwak-modogashe-project-into-a-tiktok-dance-craze