NCBA Loop, a Kenyan fintech that popularised neobanking in the country, has shifted its business model towards embedded finance. This evolution aligns with a global shift toward embedded finance, where banking services integrate into everyday commercial activities rather than as separate processes. With the popularity of APIs and improved internet access, CEO Eric Muriuki, believes embedded finance has a chance to truly shine in Kenya's young, but evolving market. We caught up with Muriuki and covered his thoughts on the state of Kenya's fintech in this article 👉 https://techcabal.com/2025/02/17/ncba-loop-bets-on-embedded-finance/