
LESOTHO SOCCER SECTORโฝ๏ธ๐ฑ๐ธ
February 6, 2025 at 12:46 PM
๐๐๐ฆ ๐ฉ๐๐ก๐จ๐ ๐๐๐ฅ๐ฅ๐๐ ๐๐ฅ๐ข๐ ๐๐ข๐ฆ๐ง๐๐ก๐ ๐๐๐๐๐จ๐ ๐ ๐๐ง๐๐๐๐ฆ
The Premier League Management Committee (PLMC) confirmed to Lesotho Soccersector that the Lesotho Correctional Service (LCS) Football Clubโs venue will not be used to host league matches this season as long as it remains branded with the logo of a company that competes with the leagueโs main sponsor.
The PLMC stated that the primary sponsor, Vodacom, explicitly informed them that this constitutes ambush marketing, given the company's significant investment in the league. As a result, the LCS FC venue will be ineligible to host Premier League matches until the issue is resolved.
Before the Christmas holiday break, LCS and the PLMC confirmed that the venue was likely to be used, as discussions between the parties suggested they were in agreement. However, the main sponsor ultimately rejected the proposal.
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