*Free tools are always best.* How you can also build free tools: Create free tools around your product. You can use it as a lead-gen tactic for your main products. I use the same strategy. Some of our most trafficked pages are free tools. I can even monetize them also. First Step: ChatGPT First, you need to go to ChatGPT. Type in a prompt like the below one, Provide me HTML, CSS, and JS codes for a [THE TOOL YOU WANT TO CREATE]