Salestorrs
February 3, 2025 at 10:18 AM
*_Salestorrs_*, the OG is back.
So says SHEIN's Indian app released by Reliance Retail on Saturday.
Isha and Mukesh Ambani-led Reliance Retail India Limited struck a licensing deal with the Chinese fashion app Shein. Reliance will pay a licensing fee to use Shein’s brand name and offer its products on a dedicated app. The Indian manufacturers will supply local products under Shein’s brand name.
Reliance offers international brands on its homegrown AJIO.com app.
What will the security dynamics be followed by the Chinese fashion giant that has already faced a five-year ban in India?
Find out in today's *SalestorrsNews150*
_News in 150 words._
https://www.salestors.com/news/reliance-retail-brings-shein-back-to-india
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