*_Salestorrs_*, it seems that quick commerce has fastened its seat belts and speeding up its performance marketing costs. The apps that spent up to ₹450 per customer acquisition are now spending over ₹800. Why, you ask? Not just to combat competition, they are pushing their standalone quick commerce apps. In January, Swiggy launched a separate Instamart app. In December 2024, Zepto separated its 10-minute food delivery service, Café, from the main app. What did they achieve? Well, Blinkit almost doubled its Monthly Transacting Users (MTUs) to 10.6 million in the October-December 2024 quarter. Although, last month, it posted an EBITDA loss of ₹109 crore. Moreover, there is a new, budding regional q-commerce startup slowly snaking its way into the mobile spaces of Delhiites. AAP KA BAZAR (AKB) What drives the revenue for q-commerce? And how is AKB targeting the market? Find out in today's *SalestorrsNews150* _News in 150 words._ https://www.salestors.com/news/q-commerce-faces-rising-performance-marketing-costs%2C-declining-margins