*_Salestorrs_*, generative AI is old news. Make way for agentic AI. Microsoft just launched Magma, its agentic AI model. Microsoft’s Magma can process multimodal data like texts, images, and videos and act on it. That’s irrespective of whether it is navigating a user interface, like clicking buttons and filling forms or manipulating physical objects, like commanding a robot to pick up things and move objects. Microsoft’s ChatGPT for Robotics and Google’s RT-2 and PALM-E are AI-based robotics models that use large language models (LLMs) as interfaces and require separate models for perception and control. Magma integrates both abilities into a single base model. Magma is one of the two recent launches by Microsoft. Find out the other and who's coming to compete with Magma in today's *SalestorrsNews150* _News in 150 words._ https://www.salestors.com/news/microsoft-introduces-agentic-ai-model-magma