In my research on sales and marketing, I have found that brands and companies that understand the importance of hiring a Social Media Manager and a Digital Marketing Expert in the 21st century gain a significant advantage. These businesses can expect an 80% increase in sales compared to those that rely solely on traditional marketing methods, such as radio, magazines, television, billboards, and print graphics. This advantage is largely because digital marketing is not limited by time, unlike traditional marketing methods that are time-sensitive, especially mediums like radio and television.