Property is a bad investment Over the years, I’ve heard every reason why property is a “bad investment”: ❌ “The market is too volatile!” – As if other investments aren’t. ❌ “Interest rates are high!” – And yet, banks still lend money for property. ❌ “There’s too much competition!” – Funny… that’s never stopped successful investors. Let’s be honest—these concerns are surface-level thinking. The people who get caught up in these fears miss the bigger picture: Property investing isn’t just about “buying houses.” It’s about preserving and multiplying assets—a strategy used by nearly every high-net-worth individual you admire. Let’s not just talk about it—let me show you exactly why the most successful individuals rely on property, with proof you can’t ignore. Real Estate Protects Your Capital (Especially in Uncertain Times) Markets crash. Currencies devalue. But tangible assets like property? They hold their worth. Let’s look at some examples from Great Britain, where all this started from. Just look at the UK’s top asset holders—families like the Duke of Westminster, the Crown Estate, and the Hinduja Group. Their property empires weren’t built on speculation but long-term, strategic ownership that has preserved their capital for generations. When recessions hit, paper money loses value. Stocks take a beating. But real estate? It stands firm—because people will always need places to live, work, and operate businesses. You’ve worked hard to build your capital—so why leave it exposed? Real estate offers a low-risk, high-reward balance to stocks, businesses, and other volatile assets. Look at the billionaires who made their money outside of property—Sir Richard Branson, Lord Sugar, and Jim Ratcliffe. They built their fortunes in business but secured them in property. Now, do you think all these successful people are investing and growing their property portfolios year after year because property doesn’t work? Think again… They understand one thing: capital that isn’t diversified is capital that’s vulnerable. The One Thing That Truly Lasts: Generational Wealth Legacy isn’t built in a year. But it can be destroyed in one. This is why the most established families in Britain own land, not just stocks. The Grosvenor Estate, held by the Duke of Westminster, has lasted over 300 years, spanning Belgravia, Mayfair, and Knightsbridge. Property is the only asset class where wealth isn’t just made—it’s passed down, protected, and expanded across generations. And the best part? You don’t need to be a billionaire to do this. You just need the right strategy, the right knowledge, and the right team. Until next time.