Semantic SEO For Noobs & Everyone Else You owe me $1,000 if you read this! (Cashapp: $Googleseomastermind) Don’t want to buy a $1,000 course? Yeah, I don’t blame you... I wouldn’t either. Especially since Semantic SEO isn’t that hard. Let’s get into it. What the Hell is "Semantic"? The word "Semantic" means: "Of, relating to, or arising from the different meanings of words." Okay, but what does that mean for SEO? Simple: Words have semantic relationships—meaning certain words naturally go together, especially in the English language. Example: Plumbing SEO If I have a plumbing website, I should expect to see semantic (related) words like: Water Pipe Burst Leak Why? Because they all naturally relate to plumbing. Now, as it pertains to search queries, semantically related phrases might look like: "Best plumber near me" "Who to call for a pipe burst in Tucson" "Faucet leaking plumber" And about a billion other variations of ways people search. The Power of Semantic Relationships When you properly structure a page with semantically related terms, you help Google understand the topic better. The goal is to build noun-based relationships that reinforce what your page is actually about. Sounds cool, right? Take It a Step Further: Schema Markup Want to full send your Semantic SEO? Add it to your Schema. When using sameAs, ensure you’re linking noun-based relationships (not just any random site). Your schema description should naturally include words like Plumber, Pipe, Leak, Repair, etc For hasOfferCatalog, include services like: Repiping Faucet Repair Emergency Plumbing Want to get wicked with it? Write a Q&A section for each service page. Why? Because Google MUM (Multitask Unified Model) prioritizes long-tail question-based searches for Position #0 (aka PAA / People Also Ask). Example: "What should I do if my pipes burst?" "How do I choose a good plumber in [city]?" Trigger that PAA section and suck up all the Semantic Juice™. Want to get REAL stupid with it? Co-Occurrence Optimization AKA TF-IDF, but we don’t call it that because it sounds lame. Simple version: Look at the top 1-3 ranked competitors. Identify the nouns (not entities) that appear next to important keywords. Did you forget to mention galvanized pipes on your page? Maybe technician? Fix it. Quadruple Down on Semantic SEO with Blogs Write content around highly searched, semantically rich topics like: "What is the average cost of [service] in [city]?" "Top 10 Best Plumbers in [city]" (List yourself first, dummy.) Link these blogs back to service pages using semantic-based anchor text for maximum relevancy. Want to Absolutely Obliterate Your Competitors? Use Semantic Terms in Image Names & Alt Tags. Hyperlink images to your service pages. Yes, Google still counts . Want to Hit GOD MODE? Use a Salience Analyzer to confirm that your nouns (not entities) are recognized by Google. Pro Tip: Run your competitor's pages too. Want to Leave the Universe and Go 44 Dimensions Deep? Use this schema trick: "serviceType": { "@type": "DefinedTerm", "name": "Plumbing Services", "alternateName": [ "Pipe Repairs", "Emergency Plumbing", "Leak Fixing", "Sewer Drain Cleaning" ] } Want to Transcend SEO Reality Itself? Use Google Dataset Search to find official industry definitions and link them in sameAs and catalog IDs inside your Schema: https://datasetsearch.research.google.com/ PS: These pictures have nothing to do with this post, but I bet they got your attention. 😉