*e4m Top Headlines* 💰 ‘Visa budget now allocated 50-50 between mainline and digital media’ : Sujatha V Kumar, Head of Marketing - India & South Asia, Visa, speaks on their new Infinite campaign, targeting affluent consumers with luxury experiences, premiumisation trends, and more! Read : https://www.exchange4media.com/marketing-news/visa-budget-now-allocated-50-50-between-mainline-and-digital-media-141170.html 👉 DD Free Dish vs Waves OTT? Why it's a win-win for advertisers. Read : https://www.exchange4media.com/media-tv-news/dd-free-dish-vs-waves-ott-best-of-both-worlds-for-advertisers-141168.html 🧑‍💻Moonlighting continues to haunt ad agencies; AI tools being roped in to keep a tab. Read : https://www.exchange4media.com/advertising-news/moonlighting-continues-to-haunt-ad-agencies-ai-tools-being-roped-in-to-keep-a-tab-141162.html 🤔 Why B2B marketers are betting big on LinkedIn? Read : https://www.exchange4media.com/marketing-news/why-b2b-marketers-are-betting-big-on-linkedin-141163.html