📅 Day 2: The 5-Second Rule of Marketing – Are You Hooking Customers Instantly? People don’t have short attention spans—they have short interest spans. If your marketing doesn’t grab them in five seconds, they scroll past. ✅ Tip: Your marketing message must trigger curiosity, urgency, or emotion within the first few words. Example: ❌ “Our software helps businesses streamline operations.” ✅ “Stop losing money to inefficiency—this tool fixes it instantly.” Challenge: Look at your website, ad, or pitch. Can a stranger understand why they should care within five seconds? If not, rework it.