A major milestone for the direct selling industry is unfolding in Kerala! On 19th February 2025, Kerala will take a significant step toward ethical and transparent direct selling with the launch of a dedicated monitoring mechanism. Hon'ble Chief Minister Shri Pinarayi Vijayan and Minister Shri G.R. Anil will lead this groundbreaking initiative in Thiruvananthapuram, ensuring regulatory clarity, sustainable growth, and stronger consumer trust.